Starbucks will pause its commercials on all social media platforms while trying its best to help stop the spread of hate speech, the company said in a statement on Sunday.
The company will “conduct internal discussions and with media partners and civil rights organizations to prevent the spread of hate speech,” the statement said.
- Coca-Cola announces 30-day pause on Facebook and Twitter ads
- Unilever suspends advertising in the U.S. via Facebook, Twitter and Instagram
A CNBC report on Sunday added that this break on Starbucks’ social media will not include YouTube, owned by Google. And the company will continue to publish on social media, but without paid posts.
The report also says that while Starbucks is pausing advertising, it will not participate in the boycott campaign “Stop Hate For Profit”, which started earlier this month.
More than 160 companies, including Verizon and Unilever, signed the campaign to stop buying ads on Facebook, the world’s largest social media platform.
Facebook and Instagram remove video posted by Bolsonaro
After a series of companies suspended their ads on social networks, Facebook shares fell 8.3% last Friday (26), a loss of $ 56 billion (R $ 306.8 billion) in value company’s market share.
According to Bloomberg, with this devaluation, the company’s president, Mark Zuckerberg, saw his personal wealth drop by US $ 7.2 billion (R $ 39.4 billion).
The measure of brands is an important milestone in the escalation of advertisers’ efforts for technology companies to adopt changes in relation to content published on networks. The initiative wants more efforts to be made to stop hate speech.
2 of 2 Facebook founder Mark Zuckerberg said the platform will avoid moderating political debate – Photo: GETTY IMAGES / BBC
Facebook founder Mark Zuckerberg said the platform will avoid moderating the political debate – Photo: GETTY IMAGES / BBC
In response to pressure from advertisers, Facebook also announced on Friday that it will start tagging posts with political discourse that violate its rules and will take other measures to avoid cracking down on voters and protecting minorities from abuse.
Facebook said it does not make political decisions because of revenue pressure, and a spokesman said the changes are a result of Zuckerberg’s commitment to prepare for the next election.
* (with information from Reuters agency and Valor Econômico newspaper)