New vehicle sales fell 21.8% in March, compared to the same period last year. The results were released on Thursday (2) by the association of concessionaires, Fenabrave, and show the impact of the coronavirus pandemic on the sector.
163,588 units of automobiles, light commercial vehicles, trucks and buses were registered in the last month, against 209,148 in March 2019.
In relation to February, the fall was 18.6%. When comparing the accumulated indexes from January to March, sales fell less, by 8.2%.
The block that includes automobiles and light commercial vehicles was the one that most felt the effect of the pandemic in March, with a drop of 21.9% in relation to last year. 43,706 fewer units were registered, closing the month with 155,810. Considering only cars, the impact was 23% less in sales.
Among trucks and buses the fall was slightly smaller, at 19.3%. However, buses represented the biggest drop in the entire market: 35.4%, from 2,004 to 1,295 units sold in the respective months of March.
Onix feels downfall, but remains leader
The country's best-selling model, the Chevrolet Onix ended the last month with a 32% drop. In March, the model had 12,007 units sold, compared to 17,652 in February.
The Onix Plus sedan went from vice-lead to fourth place with 6,670 units – against the previous 9,123. Still at Chevrolet, it is too early to say about the impacts for the new Tracker, which hit stores in the middle of the month and has stock of the old generation.
Hyundai, on the other hand, hardly felt the crisis and sold 1,360 (16.2%) HB20 less. There were 7,042 in March, guaranteeing third place on the podium, behind only the Ford Ka, which registered 7,103 units.
The general drop in numbers caused changes not only in the ranking of models, but also in the manufacturers considering automobiles and light commercials.
Just as Ka overtook the HB20, Ford took Hyundai's fourth place in February. More than that, the American increased its participation in the market, having 9.24%. The South Korean has 8.5%.
General Motors continued to lead with a 16.4% market share, but saw its overall sales drop by almost 10,000 units. There were 25,501 in March, against 34,145 in February.