Home lifestyle Recife traces the cell of 800 thousand people to know who leaves home


Recife traces the cell of 800 thousand people to know who leaves home

by ace
Recife traces the cell of 800 thousand people to know who leaves home

Recife is counting on the support of technology to map the places where there are people on the streets, that is, not complying with the orientation to stay at home. A partnership between the city government and a geolocation company set up a platform that tracks, in real time, the movement of 800 thousand people using smartphones. The resource even allowed the city to create the social isolation index, which calculates the percentage of people who are at home.

The geolocation information helped the city to identify 120,000 people who broke through the quarantine and send them on Friday (27) messages asking them to stay at home. They were sent to people located in 20 neighborhoods in the capital of Pernambuco and whose movement was above average in other parts of the city. Rio de Janeiro has a similar tool, which measures the displacement and concentration of people, provided by TIM.

Today, we know that we have 53% of the population doing isolation. With this platform, we now have a reading where the largest circulation of people is. Who lives in Jaqueira, in Santo Antônio, for example, is leaving more than home
Tullio Ponzi, Executive Secretary for Urban Innovation in Recife

"This gives us an impressive efficiency, both for sending messages, as well as for street follow-up actions, whether by sound cars or inspection," he adds.

Location data is made without access to personal information of the smartphone owner. "We can do this through the device's IP, and from then on, we can have cartographic data for intelligence," says Ponzi.

Before being used, the data undergoes an interpretation. For example: in the Ilha do Leite neighborhood there is a greater movement of people, but this is considered normal because there are hospitals there. In Jaqueira there is a large park, which may explain a lower percentage of movement.

"We need to do other reasoning to carry out the field actions, with a comparison between communities to know which one is more and less in circulation, crossing with the characteristics of each location", explains the secretary.

Spot expansion

The company that created the technology is In Loco. For André Ferraz, CEO of the company, the partnership with Recife has been profitable and efficient. "We are managing to observe the effectiveness of the isolation measures. We are beginning to see the data become actions", he says.

Thanks to the data collected, other departments are getting the job done. "We guided people to pass sound cars in neighborhoods like Vasco da Gama and Brasília Teimosa, because we saw more people going around," explains Ponzi.

For the president of In Loco, the model created for Recife can be taken elsewhere. There are already interested states. "We are working to make this solution widely used, and 'In Loco' is able to contribute to the fight against the spread of covid-19", he says.

Ferraz explains that the company has already invested more than R $ 150 million in the location platform over the past 10 years. "This technology is proprietary to In Loco and is already used for other applications in the areas of security and marketing. Recently, we realized that it could be adapted to combat covid-19. We only work on small technical adjustments to make the information feasible and develop the We have a large portion of our team working on the project. It is our priority at the moment ", he concludes.



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