- VIDEO: how the new Strada is doing
The new Strada has been the best-selling pickup in Brazil for over 10 years, and one of the biggest innovations in the automotive industry in 2020. Altogether, there are 5 combinations, alternating three versions with two cabin options.
See below all prices and standard items, and compare with the values of the previous generation:
- Single cabin endurance – R $ 63,590 (same price as the old Hard Working)
- Double cabin endurance – R $ 74,990 (former Hard Working was R $ 76,290)
- Freedom single cabin – R $ 69,490 (same price as the old one)
- Freedom double cabin – R $ 77,990 (old was R $ 82,990)
- Double cabin Volcano – R $ 79,990 (former Adventure was R $ 84,990)
2 of 9 Fiat Strada Endurance Cabine Plus – Photo: Disclosure / Fiat
Fiat Strada Endurance Cabine Plus – Photo: Disclosure / Fiat
Endurance: air conditioning, power steering, on-board computer, sound preparation, ramp start assistant, traction and stability controls, height-adjustable steering wheel, bucket protector and lighting and 15-inch steel wheels with hubcaps.
Double cab includes side airbags and Isofix fixation.
3 of 9 Fiat Strada Freedom Cabine Plus – Photo: Disclosure / Fiat
Fiat Strada Freedom Cabine Plus – Photo: Disclosure / Fiat
Freedom: same Endurance items plus electric steering, mirrors, electric windows and locks, height-adjustable driver’s seat, fog lights, bumpers, door handles and body-colored mirror covers, radio with USB port, wheels 15-inch light alloy, on-board computer with 3.5-inch screen and tire pressure sensor.
Double cab includes side airbags and Isofix fixation.
4 of 9 Fiat Strada Volcano – Photo: Disclosure / Fiat
Fiat Strada Volcano – Photo: Disclosure / Fiat
Volcano: same Freedom items plus LED headlights, partially leather covered seats, rear power windows, 7-inch Uconnect multimedia center, reverse camera, reverse sensor, two USB ports, leather-covered steering wheel, marine hood, rack roof and 15-inch alloy wheels with mixed-use tires.
- Worker Pack – R $ 2,500: alarm, locks and electric windows, break light, electric lock on the bucket, electric control on the fuel cap and driver’s seat with height adjustment;
- Audio Pack – R $ 1,500: radio, speakers, USB port and multifunctional steering wheel;
- Tech Pack – R $ 3,490: 7-inch Uconnect multimedia center, 3.5-inch screen on the instrument panel, speakers, two USB ports, multifunctional leather steering wheel, reverse camera and parking sensor.
- Tech Pack – R $ 2,990: UConnect multimedia center with 7-inch screen, speakers, reverse camera and parking sensor.
- 16-inch Alloy Wheels – R $ 2,300
Old Hard Working follows
5 of 9 Fiat Strada Hard Working – Photo: Disclosure
Fiat Strada Hard Working – Photo: Disclosure
Fiat will also maintain a version of the old Strada. The configuration chosen was Hard Working with a simple cabin. Its price, however, was reduced from R $ 63,590 to R $ 61,590.
Fiat took twenty years to fully renovate Strada. In the meantime, even as a veteran, the pickup remains the leader among commercial vehicles, almost without being disturbed.
In this new generation, Fiat took advantage of parts from other models. The front doors and the windshield, for example, came from Mobi. Instrument panel, steering wheel and gearshift are also shared with Uno.
6 of 9 Fiat Strada’s cabin has several elements shared with Uno and Mobi – Photo: Marcelo Brandt / G1
Fiat Strada’s cabin has several elements shared with Uno and Mobi – Photo: Marcelo Brandt / G1
However, the Strada became more refined. Its top-of-the-line version has LED headlights and a multimedia center that can mirror smartphone content without the need for cables.
However, despite the new equipment, Strada must stand out for other reasons. It is the first pickup truck in the segment with a 4-door, 5-seater double cab. Until then, Strada itself had only 3 doors, while the rival, Saveiro, even in the double cabin, had 2 doors – and 4 seats.
This means the end of the squeeze for those who go to the second row.
7 of 9 New generation Fiat Strada has more space in the rear seat – Photo: Disclosure
New generation of Fiat Strada has more space in the rear seat – Photo: Disclosure
In the second generation, Fiat decided to retire the body with an extended cabin, which, according to the brand, represented only 6% of sales.
However, it promoted a considerable increase in the internal space in the single cabin. Despite having half of the 300 liters of the old extended cabin, the new single, now called Plus, has 150 liters of space behind the seats, double the previous generation.
The bucket space, however, has improved a lot. See below:
- New Strada with single cabin – 1,354 liters and 720 kg
- Current road with single cabin – 1,220 liters and 705 kg
- Current road with extended cabin – 910 liters 685 kg
8 of 9 New generation of Fiat Strada – Photo: Marcelo Brandt / G1
New generation of Fiat Strada – Photo: Marcelo Brandt / G1
Despite having been completely renovated, Strada will maintain, in the Endurance version, the old 1.4 Fire engine, which delivers 88 horses. For Herlander Zola, director of Fiat, the propellant meets the needs of the public of Strada.
“Strada 1.4 is very representative of the current version, this indicates that customers are satisfied, so the decision to keep the current one”, he said.
9 of 9 Fiat Strada simple cabin – Photo: Disclosure
Fiat Strada simple cabin – Photo: Disclosure
The other configurations will leave the factory with a smaller engine, but more modern, powerful and efficient. It’s the 1.3 Firefly, 109 hp.
It replaces, at once, the 1.4 in the intermediate configurations and the 1.8 of 139 hp in the most expensive option. Despite having less power, the 1.3 is much more economical, without losing so much in performance.
Fiat Strada changes after 2 decades; G1 tested the new pickup