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CBS All Access, the subscription service for CBS on-demand programming, is adding ViacomCBS corporate cousin programs, including Nickelodeon, BET, MTV, VH1 and Paramount Pictures to attract more subscribers.
Calling it “the first big step towards being a super service,” CBS All-Access boss Marc DeBevoise says he will now have 20,000 titles and hopes to reach 30,000 in early 2021, when he will be rebranded with a new name.
Nickelodeon was added to the CBS All-Access lineup (Photo: CBS)
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The service charges $ 5.99 a month with ads or without ads for $ 9.99. CBS says its streaming services (including Showtime) serve 13.5 million subscribers, which they expect to grow to 16 million by the end of the year.
CBS All-Access features all of the CBS network programming, along with originals like new versions of “Star Trek” and “The Twilight Zone” and the sequel to “The Good Wife”, “The Good Fight”.
CBS, a Viacom unit, is entering the library to obtain older cable titles, such as “Royal Hollywood Husbands” (BET), “Reno 911” (Comedy Central), “Laguna Beach” (MTV), “Rugrats” and “SpongeBob SquarePants” (Nickelodeon), “Hot in Cleveland” (TV Land) and films like “Charlotte’s Web” and “Scary Movie”.
Some big TV shows miss: “The Daily Show” (Comedy Central), “Catfish” (MTV) or “To Catch a Beautician” (VH1).
CBS will add original programs from the Viacom library, including “Kamp Koral”, a “Spongebob” spinoff, as well as another new “Star Trek” series, “Lower Decks”, which opens on August 6 and a new series by director Richard Linklater, debuting this fall.
Why did CBS make the change? “To grow,” says DeBevoise, and also to attract younger viewers.
The average age of viewers at CBS All-Access is 43 to 44, and diversification “will help us get younger,” says DeBevoise.
Viacom also owns Pluto, a free ad-supported streaming service that also shows programming from BET, Nickelodeon, MTV and VH1. The difference is that, with CBS All-Access, the network offers full seasons of shows, while Pluto offers only episodes.
Streaming is dominated by Netflix (183 million subscribers) and Amazon Prime Video (more than 150 million), as well as new entrances such as Peacock from NBC and HBO Max from AT&T. However, while Peacock and HBO Max are struggling to get distribution (both are not available on Roku or Amazon, which dominate the industry), while CBS is.
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