At least 55 people were killed and several houses were swept in avalanches in the mountainous part of Pakistan-controlled Kashmir.
Powerful avalanches also affected the Indian-controlled part of the disputed region, with at least 10 people killed on Tuesday, officials said.
At least three dozen children were struck by an avalanche as they drove to school Monday morning in Pakistan-controlled Kashmir, officials said, with a dead child and three other injuries.
Most of the casualties occurred in the picturesque Neelum Valley, which is next to a river that divides the Pakistani and Indian parts of Kashmir.
At least 10 people are missing and rescue efforts are underway for those buried in the snow, officials said. Helicopters are circling avalanche sites hoping to find survivors, while tents and emergency food rations are being sent to affected areas.
At least 19 people died when an avalanche purred through a village in Azad Jammu and Kashmir, the formal name of the part of the Pakistan-controlled region.
Rains and landslides in other parts of Pakistan have been blamed for at least a dozen other deaths since Sunday, with Punjab and Baluchistan provinces hardest hit.