Apple launched on Wednesday (15) a smaller version of the iPhone with a price of $ 399, reducing the initial price of the line in a strategy to advance consumers impacted by the economic effects of the coronavirus pandemic.
To G1, the company said that there is still no set date for the arrival of the model in the Brazilian market, but prices are already available on its website:
- iPhone SE 64 GB: R $ 3,690
- iPhone SE 128 GB: R $ 3,990
- iPhone SE 256 GB: R $ 4,499
The iPhone SE, available from April 24 in the USA, is the second generation of an earlier model. The price is $ 50 dollars cheaper than Apple's previous cheaper model, the $ 449 iPhone 8, which will be discontinued.
The SE has a 4.7-inch screen and the same processor as Apple's most advanced model, the 11 Pro. However, the device does not have 5G connectivity or the device's unlocking system by reading the user's face. Instead, the model has a fingerprint sensor.
All previous iPhone models were presented at events with large audiences, but crowds are prohibited in the city that houses Apple's California headquarters.
Apple: new iPhone SE – Photo: Disclosure
Ben Bajarin, an analyst at market research firm Creative Strategies, said that Apple probably realized that many consumers were buying older models like the iPhone 8 instead of the new $ 11 Pro, which costs $ 999, "and much of it probably is because of the price. "
"Having a device that you're sure will last over time is exactly what consumers want."
The iPhone SE also has an aluminum and glass case and will come in black, white and red and looks a lot like the iPhone 8, but with better components. The screen size is the most popular among Apple models, which claims it has sold 500 million devices of this size.
In China, rivals like Xiaomi last month launched models with 5G features and prices starting at $ 425.
Apple will accept orders for the new device through its website starting Friday, with deliveries starting on the 24th.